Building A Successful NCS Brand and Business

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Presented by Sara McAllister, ICNCS of
Welcome Home Baby, LLC

The Newborn Care Specialist industry is booming with newly trained NCS entering the market daily. Nannies see the enticing advertisements and are excited at the opportunity to “be their own boss” and expand their earning potential. So many of these newly trained NCS enter the field expecting instant 6 figure earnings and countless job opportunities, often hoping to bounce back and forth between NCS and nanny work. But an NCS training does not make one a specialist…and there is a lot more than training and newborn experience to building a thriving brand and business in this industry! So let’s talk about what it REALLY takes to be successful as an independent NCS business owner in this career! Newborn expertise is one thing, but to build a successful NCS business, you must have a true understanding of the training, business legalities, contracts, retainers, taxes, liability, branding, advertising, and so much more!!

Sara McAllister is a dual certified Newborn Care Specialist (ICNCS, advCNCS (ncsa)) and the owner of Welcome Home Baby, based in Los Angeles, California. Sara discovered her passion for childcare after volunteering in various infant programs and orphanages in Peru and Kenya. Prior to launching her NCS career, Sara was a full-time nanny and household assistant from 2009-2016. During that time, she co-founded the Orange County Nanny Network and actively participated in both local and national nanny events and organizations. In recent years, Sara has been invited to speak at multiple National Nanny Training Day events, Nanny Care Hub virtual parent trainings, as well as at the national Nannypalooza conference. As a an NCS, Sara believes in helping parents form the building blocks that support healthy sleep habits from birth and establishing a routine around the needs of baby and family.  Specializing in the care of multiples and travel positions, Sara has a passion for supporting new parents during the first 12-16 weeks of their parenting journey. Welcome Home Baby serves families nationwide and Sara continues to be actively involved in both local and international childcare organizations and training opportunities.

Learn more about Welcome Home Baby, LLC

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